Here are some common concerns:
HGTV has raised the bar significantly. Homebuyers have an expectation that every house on the market is a model home. They’ll expect your house will be just like those on TV with appropriate colors, neatly arranged furniture, and everything just so.
Professional home staging prepares your home to meet those expectations by putting it in its most attractive appearance. A professional home stager has the experience, resources, and talent to see your house in the best light. They objectively view the home as a product and highlight it’s assets.
What about the cost?
Statistics prove whatever the cost of home staging will be made up in the sale. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics.)
We offer several pricing options with a detailed description of what our service levels include. We will work with you to put your home in the best light while being mindful of your budget. Our goal is to increase the value of your home.
If the housing market is so good, why do I need to stage?
Even if your house sells quickly in a great market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged.
Why can’t I stage my own home?
The way a homeowner lives and decorates their home is very different from the way it should be marketed. Staged homes spend 78% less time on the market than homes that are not. The cost to prepare the home upfront, and maximize it’s potential, is less than the cost of a price reduction.
Can’t home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home, and most of these folks are investors or flippers who are looking to pay a little as possible for your home. In our Consultation walkthrough, we identify those price eroding factors of your home so that you can do the simple fixes that maximize returns.
This is also why having any home professionally staged is so important. As an example, buyers cannot visualize size and scale. We’ll recommend the correct placement of furniture to provide a frame of reference. They will see themselves being active and comfortable in that setting, which leads to a quick sale.
According to the National Association of Realtors (NAR) staged homes have provided the following stats:
*40% of buyers’ agents cited that homes staging had an effect on the most buyers’ view of the home.
*83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
*28% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
*13% noted that they only staged homes that are difficult to sell.
*The most common rooms that were staged included the living room 93%, kitchen 84%,master bedroom, 78% and the dining room72%
*A median of 10%of respondents cited that buyers felt that homes should look the way they are staged on TV shows. 38%of respondents said that TV impacted their business.